Take, for instance, the word choice, beloved of modern politicians. It is appealing because of its connotations of freedom. yet frequently it implies opportunity where none is available. When faced with the choices so enthusiastically heralded, we find that we are expected to pick from an array of options that are tediously similar and perhaps equally undesirable. We know what a choice is, and we like the idea in principle, but talk of choice in practice masks lack of flexibility - or sanitizes selfishness and unreasonableness.
P322, A History of Proper English, Henry Hitchings